I write about aviation, entrepreneurship, creative strategy, travel, and anything that captures my curiosity.
Born in Sydney and raised in Saudi Arabia to Sri Lankan parents, I’ve lived in 7 countries over the decades. As a result, I have an insatiable appetite to meet new people around the world, broaden my perspectives, and geek out in the worlds of airliners, business, and culture.
Any opinions expressed are solely my own and do not express the views or opinions of my employer. Collaborators incorporated herein by reference and their opinions are also their own and do not express the views or opinions of their employers.
Work
I look after loyalty marketing for Singapore Airlines in Australia.
I used to be creative strategist at Singapore-based digital marketing and branding agency, Bonsey Jaden, and a creative and business consultant.
Visit my LinkedIn profile for more career-related information.
Here are a few of the brands I’ve worked with as a consultant and as well as a creative strategist for South-East Asian Digital Architects ‘Bonsey Jaden’:
Singapore/Malaysia:
Freemantle Media (Asia’s Got Talent Season 1) – Digital Content
Sony/AXN (The Amazing Race Asia Season 5) – Digital Strategy and Content
Cetaphil – Digital/Creative Strategy on key campaigns including ‘The Cetaphil Experience’
Asiana Airlines Singapore – Creative Strategy and Production
Sri Lanka/India:
Hemas Group – Clogard Toothpaste: Social Media Strategy
Colomboscope by Cinnamon Group, Goethe Institut & British Council – Digital Marketing Strategy and Creative
Zabaan Language Institute – Website and Content Strategy
Middle East:
FlyNas
Europe:
Martina Fink, Beauty and Life Coach – Brand and Visual Identity Design, Logo, Website, Business Consulting
Silvia Borisch, Style Coach – Brand and Visual Identity Design, Logo, Creative and digital strategy, Website
Samira Blaser, Nutrition and Life Coach – Brand and Visual Identity Design, Logo
USA:
French Metro Antiques – Visual Identity Redesign, Website and Online Store